Merchandising

"PP Merchandising Services have been very efficient in setting up the merchandising network and have been very consistent in their delivery of merchandising services to the outlets."

Head Of Customer Marketing
Hindustan Lever Ltd.

Having pioneered 3^rd party merchandising in India, we have today grown to become one of the largest agencies in the country. A national footprint and scale provides us with the ability to take on any large scale assignment with the promise of a quality delivery.

Dedicated teams on assigned tasks

• Each client is serviced with a dedicated team that works closely with the client's team. This provides complete understanding of the client's retail needs and a delivery that is best suited to his need.

POP Implementation

• We are capable of undertaking a one time activation of POP materials across the country. A customized proposal can be made available on receiving a brief.

Planogram Setup/ Store Reset

• A new store opening or reset can be the cause of severe manpower shortage. Such an occasion needs a specialist who understands planogram and shelving.

In-store opportunity mapping

• Store plans: Each store is different and manufacturers need to be able to view them, compare opportunities across stores and arrive at best solutions when discussing plans with retailers. This is when a store plan helps. We have been engaged in drawing store maps for hundreds of stores successfully.

• Best branding locations: Placing branding in a store is not only about mounting a board or a signage. A good job requires understanding where a brand is ideal in store. With 70% customers making brand choices at the point of purchase, an appropriately placed branding can make all the difference.

Store Audits

• Measuring how your investment in stores has been activated is key to determining the result of your efforts. Other aspects that need measurement may range from availability of stocks, share of shelf and to reporting on close to expiry stocks. We have been instrumental in designing and putting in place one of the largest retail activation audit programs in the country. We understand the nuances of measuring an activation and can thus deliver more accurately.

Our Experience

1. Building and managing the
   1. National merchandising program for ITC Ltd.’s FMCG business in Modern/Organized Trade
   2. National merchandising program for ITC Ltd.’s FMCG business in Traditional/General Trade
   3. Pepsi’s Merchandising in Modern/Organized Trade
   4. National merchandising program for Henkel in Modern/Organized trade and CSD channel
   5. Nokia’s merchandiser for South and West


2. We built and managed some of the largest programs
   
   1. National Merchandising Agency for HUL - Modern Trade business
   2. South Merchandising Agency for HUL General Trade Channel
   3. HUL Pureit Field marketing initiative for the Protecting Lives Program covering 50000 doctors clinics and 350 towns.