Profile
Over the last 12 years, PP Merchandising Services has grown over 200 times to become one of the most respected end-to-end retail solutions company. This hasn’t been easy in a very fast-changing retail environment. We work with projects that span the length and breadth of India and have shown a capability to expand operations into markets and areas as deep and wide as the customer requires. Operations span from one city to as deep as 320 towns.
Our expertise range from merchandising and promotional re-packaging, web-based field reporting, to POP and below-the-line services.
These offerings are managed and executed by a dedicated team of 2,000 qualified professionals spread of over 60 cities. Our repertoire of clients spans different verticals and geographies to include global giants, as well India's leading brands in Packaged Foods, Personal care, Household cleaning, Beverages, Snack, Telecom and others.
Entering the Indian retail market, while it was still in its nascent stages, PP Merchandising Services has established gold standards in the industry by pioneering:
- Third-party merchandising solutions, and
- Third-party promo re-packing solutions, in India
Being familiar with store dynamics that determine good in-store visibility and execution, we have worked closely with our clients to develop standards on what constitutes excellence in in-store execution. Critical to these have been an in-depth understanding of the store environment, which can be broadly cast into the following buckets.
- Soft Issues: retailer behavior, consumer habits
- Hard Issues: store formats, physical limitations
Merchandiser team training hasbeen instrumental in helping our customers develop some of the best and most appropriate visibility solutions. Identifying opportunities and learning how to measure in-store elements so as to deliver more customized and specific visibility elements rather than one-size-fits-all solutions, has resulted in our clients visibility being way ahead of its competitors. Along with it associate company Marketing In-Store Services, PPMS has also been able to provide design and production support to its customers for all their visibility needs.Our deep understanding of all in-store assets and how to create communication solutions fitting these assets, together with this design and production support, enables our customers to receive a complete in-store service delivery that is speedy in design, production and execution.
Our solutions have helped clients see actual, tangible benefits in terms of increased sales through differential brand-customer interface and turning shoppers into buyers.
Moreover, as a company, we are process-driven, ethics-led and believe in quality delivery. We are legally compliant, meeting all Statutory Labor requirements.
"PP Merchandising Services has been one of our first and finest associations in the Modern Trade Business. They work as true partners rather than mere vendors.
The merchandising and repacking solutions innovated by them are benchmarks to look upon and one that we have employed across the country.
PP Merchandising Services is also involved with us in design, development and production of POP, where they have done a good and consistent job, meeting some very tight timelines without compromising on quality. Their concept of the curtains in Spencer's Hyper is truly unique."
Manish Tewari
National Customer Development Manager
Hindustan Lever Ltd.
"PPMS is one of the most professional agencies that I have worked with. Their focus on robust systems and having the right teams in place have added significant value to us. Their willingness to look at better ways of doing things help push the execution benchmarks to the next level.
Regional Marketing Manager
Nokia - South
